Poor 3G. It seems like almost every week we analyse an emerging wireless technology that is faster, cheaper, leaner and fitter and threatens to inflict some serious bodily harm on the aging third generation standard. At some point the referee will have to intervene. In the past, we have examined how Wi-Fi and WiMAX, the broadband wireless access (BWA) standard, will threaten the 3G business case. Many envisage that Wi-Fi’s success in the local area market will be mirrored by WiMAX in the wide area.